Where Coffee Drink Names From?

Italian way of drinking coffee

“Italian way of drinking Coffee”

La Tazza Café established in the year of 2000, hence it’s been almost 10 years in the service. La Tazza originated from Italian word means the cup. The Italian word was deliberately use because Italy is famous with their coffee even though Italy is not a coffee producing country. The coffee producers are: Brazil, Colombia, Kenya, Indonesia and Vietnam.

The main menu in La Tazza Café is coffee but you can find other refreshing menu such as sandwich, d’creppes, cookies, etc to accompany your coffee.

Our selected coffee is pure coffee beans. Our standard coffee used in La Tazza is the “La Tazza Blend”. La Tazza Blend is a mix of local Arabica coffee and Robusta that we mix our self.

Whilst for the people who favor the imported coffee, we serve Illy coffee. Illy is a one famous coffee brand world wide made in Italy. The Illy’s Coffee consist of 100% chosen Arabica coffee that has processed accordingly thus the caffeine contain is more than 1.5 %, as for these Illy coffee they also have it with the non caffeine or decaffeinated. The Illy’s coffee tastes mild/light compare to our La Tazza Blend and so for the people who love their coffee strong we suggested our blended LaTazza coffee.

The slogan from LaTazza Café, is to introduce people with environment and the best coffee served in La Tazza and in the Italian way. Most people have heard or even know of Cappuccino, Caffe Latte or Espresso but they do not know how to make one, what’s in it, even its origin. Mostly people know what instant Cappuccino is where you only need to add hot water, and here is our goal to serve and introduce of cappuccino, latte or espresso in La Tazza Café which is called drinking coffee in Italian way.

And lastly not forgetful for the people who do not drink coffee, La Tazza Café also serves vary of other beverages such as our choice tea, chocolate, yoghurt, soft drink and daily fresh juice.

Our stores located in the middle of the Jakarta City, La Tazza Electronic City Food Court, Upper level Electronic City building, SCBD (Semanggi Central Business District) and the La Tazza Ambassador Mall, 4th floor, the Café on the bridge, where both of our location are very easy to reach and comfy to meet friends and partners.

Come and enjoy our Blended La Tazza Coffee, and we will show how to drink it in Italian way.

Sunday, May 18, 2008

Cafe culture - Brief Article

Whole Earth, Summer, 2002 by Buzz Poole

I go to coffee shops to watch people, not for the coffee. I can make coffee at home. People rustle their papers, peck away at their laptops, and chit-chat, choreographed by the cafe soundtrack: the obligatory jazz, the grinding of the grinders, the frothing of the milk or appropriate nondairy substitute, the tinkling of glasses, cups, spoons, and saucers.
Twice for this article, all my footwork complete, questions asked, I set out to actually write it in a cafe. It seemed apropos. Twice I failed. At one cafe my attention was consumed by a large painting hanging across from me. The heads and shoulders of Bill Clinton and Vladimir Putin had been painted onto the canvas. They bent towards one another, conspiratorially, diplomatically, Bill's big white head in the foreground, his lips ever so slightly agape as if caught in a whisper conveying matters of grave political importance. Or was he just asking for the sugar?

I can't think of another place where a buck entitles you to stay for as long as you like. If you go to a bar often enough, you'll be dubbed a drunk. Spend enough time lurking about a laundromat or even a library, and people may just find you plain old creepy. Go to a coffeehouse--and be like many others.
One coffee shop regular in San Francisco's Mission District told me that he was going to let the lease run out on his studio space because it was cheaper and more productive for him to come to the cafe "I don't know who got the design down. The funky tables, all these mismatched mugs. The music [Mingus], the old protest posters. It all feeds into this great environment. Everybody always seems busy doing something." Politics and levels of productivity aside, it is this setting that has seduced cafe goers from the get-go.
As space and privacy become more and more of a premium, coffeehouses proliferate. As people have clamored for a space apart from their kids, roommates, coworkers, and families, cafes have filled these needs. Ubiquitous to be sure, cafes in America have transcended the beverages, serving as sanctuaries and escapes for people hampered by the confinements of home and office.
Romanticized and commercialized, modern cafe culture has undergone a conversion. The sheer volume of consumers has simultaneously homogenized it, as well as reigniting enthusiasm for it. Cafes, once home to marginalized members of society, now stand proudly in the mainstream, encouraging customers to stay for as long as they like and to continue to return, again and again.
Unfortunately, the modern American cafe chain is an iconoclast, robbing cafe culture of what was once its greatest attribute--its ability to create an arena for diversity.
The king of the cafe chains is Starbucks. With enough fake exposed wood to hint at tradition; lots of glass; stools, sofas, tables, and chairs; and some notion of funkiness; you have any one of the more than 4,200 Starbucks flecked all over North America (with another 1,100 in twenty-five other countries). Some people adore it. Starbucks has created a singular cafe experience, the same in New York as in Des Moines. What was once a pastime for idle vagabonds has become a pursuit as American as baseball and apple pie.
Espresso: Made by heating water to just below boiling, then forcing it through a crucible of densely packed, finely ground coffee.
Caffe Latte: A shot of espresso topped with a generous amount of steamed milk, with foam.
Caffe Mocha: A shot of espresso mixed with cocoa powder and sugar, and topped with steamed milk.
Caffe Misto: A mix of 1/2 drip-brewed coffee and 1/2 steamed milk. Also known as cafe Au Lait or cafe Con Leche.
Ristretto: "Short pull" espresso made with less than the usual hot water for a highly intense shot that highlights espresso's caramelly sweetness.
Cappuccino: Traditionally made with milk foam and espresso, but little or no steamed milk.
Buzz Poole is a Bay Area freelance writer posing as a graduate student at San Francisco State University. He can be reached at liquidsecret @yahoo.com.

COPYRIGHT 2002 Point Foundation COPYRIGHT 2002 Gale Group

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